Kyle Hansen

Kyle Hansen

Nevada, IA

REALTORS® Land Institute

I want to solidify the REALTORS® Land Institute (RLI) as the “Voice of Land” in the industry. I plan to continue to work with the rest of RLI’s leadership and staff to keep growing membership through targeted marketing campaigns and content generation, revamping our entire education program, having a continued presence advocating on important government issues that affect landowners and land REALTORS®, and by continuing to add more benefits for all of our members. It is my goal to make sure RLI is known for all types of land, not just agricultural, timber, ranch, and recreational land, but also transitional land.

Our membership is very involved in transitional land for commercial and residential development, with almost 50 percent of our members saying they conduct commercial land transactions and 33 percent saying they conduct residential land transactions. As we continue to grow, we want offer membership benefits, resources, and educational opportunities for our agents conducting these types of transactions in addition to those we are currently offering to members conducting more rural property transactions.

We are currently working through revamping our Land University (LandU) education program by updating all of our courses to make them more relevant and interactive for attendees. By updating our courses, adding to our offerings, and having our program truly be the main source of education for agents conducting land transactions, we will further establish ourselves as The Voice of Land for the industry.

After a major rebranding effort, we are also continuing to create awareness about our membership benefits and educational opportunities available for commercial and residential agents by generating targeted content and advertising pieces. By producing relevant, educational content and being the main source of information for agents conducting land transactions and for landowners, we are establishing ourselves as experts in the industry and as The Voice of Land.

Becoming The Voice of Land is, at its core, becoming an essential organization for land real estate agents, and even the landowners they serve, by providing valuable, relevant information, resources, and education to help our members reach their potential.